The mental load
The emails that matter most get buried fast.
A permission slip, between a newsletter and a spam email. Gone before you'd normally look.
School emailsPermission forms & paymentsSports & practice schedulesFamily calendar & notebookAppointment remindersPhone reminders that land on time
How Apparent works
From an easy-to-miss email to a text you'll actually see.
1
Your emails
Connect Gmail, or forward emails from any provider to your private Apparent address. You pick which senders count.
2
Apparent finds what matters
Only the senders and topics you approved are ever read — nothing else is processed automatically.
3
You get a reminder
A timely text lands exactly when you set it to, and stays quiet otherwise.
See it in Apparent
Real screens, not a black box.
Email sources you approve
Woodland Elementary
Riverside Soccer Club
Family calendar invites
Reminder timing
7 days beforeNight beforeMorning of
Message history
Field trip Friday
2 days ago
Practice moved to 5 PM
Last week
Shown as product previews — see the exact current screen inside Apparent.
Built for family life
Wherever the emails come from.
School
Sports
Dance & activities
Camps
Appointments
Family obligations
Real moments
What families actually get reminded about.
Tomorrow
Pack Noah's lunch for the field trip
Due Wednesday
Return Katie's permission form
Saturday
Dance recital starts at 10 AM
Friday
Liam needs his cleats for practice
Privacy, plainly
Trusted by design
- ✓Only approved senders and Smart Topics are ever processed
- ✓Unrelated messages are never read or sent to AI services
- ✓Disconnect Gmail or remove any source, any time
Reminder texts available in English, Spanish, or Chinese (Simplified/Mandarin). Each reminder recipient chooses their own language, so two caregivers can read the same reminder in two different languages.
Read the full privacy policy →Pricing
Simple, family pricing.
Plans from about $0.14/day when billed annually.
Individual
~$0.14/day
$49.99/year, billed annually
Everything one caregiver needs to stay on top of school, activities, and appointments.
Family
Best for families~$0.22/day
$79.99/year, billed annually
Best for families juggling multiple caregivers, schools, sports, and activities.
14 days free on either plan. Cancel before the trial ends and pay nothing.
See full pricing and annual savings →Ready to stop missing what matters to your family?
Set up takes a few minutes. Your first reminder can go out today.
✓Less inbox checking.✓Less mental load.✓More confidence you didn't miss something.
Start free trial