Apparent Privacy Policy

Apparent

Apparent is a service operated by GET CIMIENTO LLC.

Support: support@stayapparent.com

Privacy requests: privacy@stayapparent.com

Phone: 629-315-2227

Who operates Apparent

Apparent is a service operated by GET CIMIENTO LLC. GET CIMIENTO LLC is the entity responsible for the information described in this policy. Apparent was previously known as FamilyCues. Apparent's public website is https://stayapparent.com. During the transition, the existing application may continue to use familycues.com for sign-in and connected-service callbacks.

Support: support@stayapparent.com. Privacy requests: privacy@stayapparent.com. Phone: 629-315-2227. Mailing address: Apparent, 6688 Nolensville Rd, Ste 108 #2328, Brentwood, TN 37027.

1. Information We Collect

Account information: We collect information you provide when creating or managing an account, including your name, email address, mobile number, time zone, account preferences, and login information.

Household and student information: You may provide information about children and household members, including first names or nicknames, schools, grades, teachers, teams, activities, and the relationship between students and caregivers. Apparent is designed to be managed by adults. Children under 13 may not create Apparent accounts or receive direct Apparent text messages.

Gmail and email information: When you connect Gmail, Apparent receives permission through Google to access email information necessary to provide the service. Apparent' normal processing workflow retrieves and analyzes messages matching the Email Sources you approve. Depending on the message, Apparent may process sender and recipient information, subject lines, email bodies, dates and message identifiers, supported attachments, and information contained in PDFs, images, documents, and calendar files. Apparent uses this information to identify events, deadlines, required actions, schedule changes, supplies, packed lunches, forms, payments, transportation information, and other reminders.

Phone and messaging information: We collect mobile numbers, SMS-consent records, verification status, message-delivery information, opt-out status, and replies such as DONE, SNOOZE, MUTE, HELP, STOP, and START.

Billing information: Payments are processed by Stripe. Apparent does not store complete payment-card numbers. We receive billing status, subscription information, payment confirmation, and limited transaction details from Stripe.

Technical information: We may collect device, browser, IP address, session, diagnostic, security, and usage information needed to operate, secure, and improve Apparent.

2. How We Use Information

Apparent uses information to create and manage accounts; connect approved Gmail accounts; process approved email sources and attachments; identify which child or household member an item concerns; create and schedule reminders; send authorized text messages; process replies and preference changes; provide customer support; manage trials, subscriptions, and billing; detect fraud, misuse, security incidents, and technical errors; improve the reliability and usability of Apparent; and comply with applicable legal obligations.

3. Google User Data

Read-only access: Apparent requests read-only Gmail access. The permissions Apparent asks for are openid, which identifies the Google account you connected, and gmail.readonly, which allows Apparent to read messages. Apparent requests no permission to send, modify, or delete mail, and asks for no other Google data of any kind.

What Apparent looks at: Apparent does not scan your mailbox. It runs searches limited to what you have approved: the exact senders and organization domains you add as Email Sources, the words and phrases in your active Smart Topics, and messages you have labeled FamilyCues in Gmail (the legacy label used during the rebrand). Searches are limited to the last 30 days and to a capped number of messages per check. Mail that matches none of those searches is never retrieved.

What Apparent reads it for: For messages those searches return, Apparent reads the sender, subject, message body, and supported attachments for one purpose: identifying dates, deadlines, required items, forms, payments, supplies, schedule changes, closures, and other reminders for your household.

What Apparent never does to your mail: Apparent does not send, reply to, forward, modify, delete, archive, label, or mark any Gmail message as read. It has no permission to do any of those things. Your mailbox is left exactly as it was.

Apparent accesses Google user data only to provide and support the features the user requests. Google user data is not used for advertising, is not sold, and is not shared for anyone else's marketing purposes.

Apparent' use and transfer to any other application of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Apparent does not use Gmail messages or attachments to train artificial-intelligence models, and does not provide them to any provider for that purpose.

Disconnecting versus deleting: These are two separate choices, and they do different things. Disconnect Gmail revokes Apparent' access with Google and deletes the stored access and refresh tokens, so no further messages are retrieved; messages already imported and the reminders built from them remain stored in your account. Disconnect and delete imported data does all of that and also permanently deletes everything Apparent derived from that inbox: imported messages and their stored bodies, attachments and attachment excerpts, the reminders created from them, Needs Review items, processing and deduplication records, and the message-log entries for those reminders. Your students, Email Sources, Smart Topics, recipients, and reminder preferences are kept, because you entered those yourself. Both choices are in Connected Accounts, and you can also delete your entire Apparent account at any time.

4. SMS Consent and Communications

How consent is collected: Apparent never adds a mobile number on its own, and no one can consent on someone else's behalf. The account holder signs in, opens Family, opens Reminder recipients, and checks the optional SMS-consent box beside their own name and number; it is unchecked by default and must be selected manually. Any other recipient is added by name and number only, and receives a private consent link where they see the same disclosure and check the box themselves. Apparent records the date and time of consent, the exact disclosure wording shown, the version of that wording, and whether the person opted in from their own account or their own consent link.

What Apparent sends: Recurring automated service text messages, including school and activity reminders, deadlines, schedule changes, school closures and early dismissals, items needing review, account and service notices, phone-verification messages, and replies to commands such as DONE, SNOOZE, MUTE, HELP, STOP, and START. Apparent does not send promotional or marketing text messages through this program.

Message frequency and cost: Message frequency varies based on school activity, Email Sources, household size, reminder settings, and user interactions, and may include multiple messages per day. Message and data rates may apply according to the recipient's mobile plan.

Opting out and getting help: Reply STOP to any Apparent message to opt out of Apparent text messages. Reply HELP for assistance. A recipient's consent may also be withdrawn at any time in the Apparent dashboard under Family → Reminder recipients.

Consent is optional: SMS consent is optional and is not a condition of purchasing or using the Apparent web dashboard. Declining consent, or withdrawing it later, does not prevent anyone from creating an account, paying for a subscription, or using every feature of the Apparent web dashboard. It only stops text messages.

Verification before any message: Apparent does not send reminder texts to a number until the recipient has consented and that number has completed verification. A number that has consented but has not been verified receives no reminder texts.

Brand transition: Apparent was previously known as FamilyCues. Legacy SMS consent records and existing carrier-registration records may retain the FamilyCues name during the transition; those records relate to the same service operated by GET CIMIENTO LLC.

Mobile information is never sold or shared for marketing: Mobile information, including phone numbers and SMS opt-in consent records, is not sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. Information may be shared with service providers only as necessary to operate Apparent and deliver the messages you have requested.

5. Cookies and Tracking Technologies

Essential cookies only: Apparent uses cookies for one purpose: keeping you signed in. When you sign in, Apparent' authentication provider (Supabase Auth) sets session cookies in your browser. They identify your signed-in session, refresh it as you move between pages, and make sure you only ever see your own household's data. These are strictly necessary for the service to function.

No cookies before you sign in: Apparent' public pages (the homepage, Pricing, How it works, Privacy Policy, Terms of Service, SMS Terms, SMS Consent, Contact, and Delete My Data) set no cookies at all for visitors who are not signed in.

No analytics or advertising tracking: Apparent does not use advertising, marketing, retargeting, social-media, or cross-site tracking cookies or pixels, and loads no third-party analytics or advertising scripts on its pages. Apparent does not sell or share browsing information for advertising. Fonts, images, and scripts are served from Apparent' own domain; no third-party content is embedded in Apparent' pages. Apparent does not use browser local storage or session storage to track visitors.

Service providers with their own cookies: Some tasks hand you off to a provider's own website, where that provider sets its own cookies under its own privacy policy. Payments: starting checkout takes you to Stripe's hosted checkout page, where Stripe uses cookies for payment processing and fraud prevention; Apparent does not load Stripe scripts on its own pages. Gmail: connecting Gmail takes you to Google's sign-in and consent screens, where Google sets its own cookies. Apparent also relies on Supabase for authentication and data storage and Netlify for hosting, which process requests as needed to run the service and secure it.

Your control: You can block or delete cookies at any time in your browser settings, and browsers let you clear cookies for a specific site. Apparent does not override those settings.

What stops working without essential cookies: If you block or delete Apparent' session cookies, you will not be able to sign in or stay signed in. Account creation and log-in, onboarding, the dashboard, Family settings, Reminder recipients, connecting Gmail, and Billing will not work, and you may be signed out unexpectedly. The public pages listed above continue to work normally without cookies.

6. Artificial-Intelligence Processing

Apparent may use artificial-intelligence service providers to analyze approved email bodies and attachments and identify relevant information. Apparent limits the information submitted to those providers to information reasonably necessary to perform the requested processing.

Translation: When a reminder recipient has chosen a language other than English, Apparent sends the finished reminder sentence to Anthropic to be translated. Raw Gmail messages are not sent to Anthropic. The reminder sentence is derived from an email, however, and can contain wording taken from that email, such as its subject or a short extract of its body. Dates, times, numbers, links, phone numbers, email addresses, reference codes, and children's names are replaced with placeholders before the request and restored afterwards, so those details are not sent. No phone number, recipient name, or Gmail message identifier is included. If a recipient's language is English, no translation request is made at all.

AI-generated results may contain mistakes. Apparent provides source information and correction tools so users can review important dates, requirements, and assignments. Users remain responsible for confirming critical information with the original school, teacher, coach, organization, or sender.

7. How We Share Information

Apparent may share information with service providers that help operate the service, including providers of cloud hosting and databases, authentication, Gmail connectivity, artificial-intelligence processing, SMS delivery, payment processing, error monitoring, customer support, and security and fraud prevention. These providers may process information only to perform services for Apparent or as otherwise permitted by their agreements and applicable law.

Where reminder text goes: Two providers receive text derived from your reminders, and only for the purpose named. Anthropic receives the finished reminder sentence when a recipient has requested a language other than English, as described in section 6. The SMS delivery provider receives the reminder text together with the recipient's mobile number in order to deliver it as an SMS. Because a reminder is built from an approved email, that text can contain information extracted from a Gmail message. Neither provider receives raw Gmail messages, attachments, or your mailbox contents.

Apparent may also disclose information when reasonably necessary to comply with law, protect users, investigate misuse, enforce agreements, or protect the rights and safety of Apparent and others.

Mobile information, including phone numbers and SMS consent records, is not sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. Apparent may disclose information to service providers only as necessary to operate the service, deliver requested messages, prevent fraud, comply with law, or protect legal rights.

Apparent does not sell personal information. Text-message originator opt-in data and consent are not shared with third parties for their own marketing purposes.

8. Data Retention

Apparent retains information only for as long as reasonably necessary to provide the service, maintain security, resolve disputes, and comply with legal obligations.

What is kept from a processed email: For each message Apparent imports, it stores the sender name and address, the subject, an extract of the message body, the date received, message identifiers used to avoid importing the same message twice, and, for supported attachments, the file name and a short extract of readable text. Attachment files themselves are not stored. This information is kept while your account is active so that Apparent can show you why a reminder was created and let you check it against the original message. It is deleted when you choose Disconnect and delete imported data, when you reset your Apparent data, or when you delete your account, whichever comes first.

Other information: Structured reminders and household settings are retained while the account is active; account information may be retained for up to 90 days after account closure to permit recovery and complete deletion requests; and security, consent, billing, and transaction records may be retained longer when reasonably necessary for legal, fraud-prevention, accounting, or compliance purposes.

Deleting information from Apparent does not delete the original message from Gmail.

9. Security

Apparent uses administrative, technical, and organizational measures designed to protect information. No system can guarantee absolute security, and users should protect their account credentials and promptly report suspected unauthorized access.

10. Children's Privacy

Apparent is a parent- and caregiver-directed service. Apparent does not permit children under 13 to create accounts or receive direct Apparent texts.

Adults may provide limited information about children when managing family reminders. Apparent uses that information only to provide the requested family-organization service.

Optional teen recipients must be at least 13 years old, be authorized by a parent or guardian, and verify their own mobile number before receiving texts.

11. Your Choices

You may review and change Email Sources; correct extracted information; change reminder preferences; mute or resume reminder categories; disconnect Gmail; opt out of text messages by replying STOP; re-enable eligible texts by replying START; request an export of account information; and request account and Apparent-data deletion.

12. Data Deletion

You may request deletion through Account Settings, the Delete My Data page, or by emailing privacy@stayapparent.com.

Apparent will delete or de-identify applicable information within a reasonable period, subject to records that must be retained for security, billing, fraud prevention, dispute resolution, or legal compliance.

13. Changes to This Policy

Apparent may update this Privacy Policy as the service changes. Material changes will be communicated through the website, account dashboard, email, or another reasonable method.

14. Contact

Questions or privacy requests may be sent to privacy@stayapparent.com, or to support@stayapparent.com for general support. You may also call 629-315-2227 or write to Apparent, 6688 Nolensville Rd, Ste 108 #2328, Brentwood, TN 37027.